Some time ago, I mentioned 'The Toothbrush Test' - which offers a shorthand to judge potential success of products. If people use it twice a day, the product will be successful. But of course, this is not always true. Andrew Chen's new post talks about it in detail, and I suggest you have a look. A …
Tag: Products
Lindy Effect & Design Tools
Today I tried out the prototyping tool called Axure RP, for a few hours, just for practice. It kind of blew my mind. For designing previous products, I have always used Sketch + InVision (and Adobe Illustrator in early learning phase). And played a bit with Facebook's custom made Origami. I was delighted by the …
Start with the people you care for
Yesterday I met an entrepreneur who had developed solid NLP (Natural Language Processing) technology. I saw the product and immediately got its value. I would buy it. But he was not clear on what customer base he wanted to address. He had two types in mind, researchers (like those in Management Consulting or VC firms), …
The best ideas are not yours
Came across this insight-packed tweet today which sums up a lot of what I think about product management. "I know I am doing my job right when the best ideas are not my own." https://twitter.com/leahjaako/status/700151224268488704 The best ideas come from consumers' minds, from the external world, or from your deep unconscious; in any case, they …
What happens in an exponential world
The world's population is growing like this: World GDP is growing like this: And GDP per person is growing like this: More and more people are getting (and probably will get) educated, to a higher and higher level: Scientific Output is increasing exponentially: And of course you already know about Moore's law. All of this …
You are not the user
When discussing products, how many times have you heard someone say, “If I am the user I will think that.. I will do this and think that and do that and blah blah… “ If you build products like this, it is likely that you are surprised when your users do not think and act …
Decoding Products
Here is simple, but powerful way to decode products. Map out the product's qualities - both the physical qualities, as well as its character. Figure out the interaction metaphor. What is using the product feel like? Regress to context factors - what are the truths about the world in which this product was created or popularized? …
