What people say and do and… make

It's almost a given that you should not listen to just what your users say, but observe what they do. As the author Nassim Taleb suggests: https://twitter.com/nntaleb/status/1070982609331781633 Yet we have companies built to measure what people say. Surveymonkey is a public company started in 1999, Google Forms is a similar product, and we even have growing …

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