Power of email

Email has been around a long time, from internet history standards. It began in the 1960s and is still here. Even though now we have so many other ways to message – including WhatsApp, Slack, Facebook, Snapchat, Instagram, LinkedIn and even Behance.

So by the Lindy effect, email will be here for a long time. Maybe because it’s personal, maybe because it’s asynchronous.

Maybe because email enables things like newsletters.

Five years ago, I read about the practice of sending annual newsletters in the book ‘Never Eat Alone‘ by Keith Ferrazzi. It sounded like a good idea. And then for every year, I send out an yearly reflection to around fifty close friends and family members.

Newsletter 2018.png
A page from my annual newsletter

This forces me to reflect deeply on the year gone by. I don’t just make a list of events, but  integrate the year into a coherent and presentable story. And it makes for good conversations. Yesterday, I sent the fifth edition of the newsletter, and received motivating, personal and thoughtful replies on mail. Something the other messaging platforms do not enable that well. Maybe because they are more about quick, just-in-time communication.

verge in 2014
The Verge in 2014
verge in 2018
The Verge in 2018

While there have always been talks of email dying, I don’t think it will happen soon. But I am curious to see how email evolves, especially with apps like Superhuman.

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